Download the latest notes, handouts, and preparatory material for the CSS PMS Journalism & Mass Communication optional paper. The updated preparation material is according to the revised syllabus.
CSS Journalism & Mass Communication is one of the subjects of Group VII of the CSS exam. According to the revised scheme of the syllabus, candidates can select one subject comprising 100 marks from Group VII.
PMS Journalism & Mass Communication is 200 mark optional subject.
Related Topics:
| CSS PMS English Precis & Composition
Table of Contents
CSS PMS Journalism & Mass Communication Syllabus
The syllabus of Journalism & Mass Communication is as follows;
| Introduction to Mass Communication: | Concept – Definitions, Need/Importance/Purposes, Types of Communication, Process of Communication, Basic Models. |
| Functions of a model, Evaluation of a model | |
| Basic models in Mass Communication | |
| Lasswell’s Model (1948) | |
| Shannon-Weaver model (1948) | |
| Osgood,s model (1954) | |
| Schramm’s model (1954) | |
| Newcomb’s symmetry theory (1953) | |
| Westley-McLean’s model (1976) | |
| Gerbner model (1956) | |
| Mass Communication Theories: | Normative theories of the press: Schramm’s four theories and criticism of these theories |
| Media as agents of power | |
| The Spiral of silence | |
| Media Usage and gratifications | |
| Media hegemony | |
| Diffusion of innovations | |
| Powerful effects model: hypodermic needle, magic bullet theory. | |
| Moderate effects model: two-step and multi-step flow of communication. | |
| Powerful media revisited: Marshal McLuhan’s media determinism | |
| Global / International Communication: | The Historical Context of International Communication |
| Globalization, technology, and the mass media | |
| Communication and Cultural imperialism | |
| Communication Flow in Global Media: Imbalance in the flow of information between North and South | |
| McBride commission and its recommendations. | |
| International Communication in the Internet Age: the new social media and its effects on the developing world | |
| Media and Society: | Mass media and social change |
| Media as a social system: The balance between interrelation and interdependence | |
| Media freedom and its role in democracy | |
| The functional approach to mass media: four social functions of the media | |
| Media as an awareness agent | |
| Mass media and social representation | |
| Mass Media in Pakistan: | Media system in Pakistan: a historical, chronological, and analytical review |
| The system of journalism and the media system | |
| Employer-employee relations in Pakistani media | |
| Government-press relations | |
| Press in Pakistan: The newspaper industry, from mission to the market | |
| Electronic media: from total dependence to the enormous power | |
| The new 24/7 television: uses and abuses | |
| The new radio: potential for change and the present performance. | |
| The question of freedom and responsibility | |
| Development Support Communication: | Theories of development support communication with a specific focus on the developing world |
| The dominant paradigm of development: a historical, analytical perspective | |
| The Alternative paradigm of development | |
| Small is beautiful: community development as a snowball effect. | |
| Globalization vs Localization | |
| Glocalization | |
| Social Marketing: how to infuse new ideas into a developing population | |
| Public Relations: | Concept of Public Relations |
| Historical development of public relations: from press agentry to PR | |
| Public Relations in Pakistan | |
| Ministry of information | |
| Press Information Department (PID) | |
| Public relations and publicity | |
| PR as a tool for governance | |
| Private PR agencies and their structure | |
| Basic methods of PR: press release, press note, press conference | |
| PR Ethics | |
| Media Laws and Ethics: | History of Media Laws in Pakistan |
| Development of media regulations from the British colonial era to independent Pakistan | |
| Libel, Defamation, and relevant portions of PPC | |
| PPO, RPPPO | |
| PEMRA: establishment, development, and operational mechanisms | |
| Press Council of Pakistan (PCP) | |
| Citizens Media Commission: need, present status, and reasons for inactivity | |
| Press Code of Ethics | |
| The inability of the media to develop a code of ethics as an institution | |
| The media’s quest for freedom and its inability to self-regulate. |
CSS PMS Journalism & Mass Communication Preparation Material
| Journalism Ethics & Society | Download |
| Print Journalism A Critical Evaluation | Download |
| A Handbook of Journalism Studies | Download |
| The Media & Globalization | Download |
| An Introduction to Journalism | Download |
| Communication Theory | Download |
| Understanding Journalism By Jhon Wilson | Download |
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