SYLLABUS FOR THE SUBJECT OF MASS COMMUNICATION
Paper – I
Media: Functions, Contents and History
- News: Definition, Structure, Language, Reporting and Sub-Editing
- Feature, Column and Editorial: Difference of objectives, structure, style and content.
- Organizational Structures of national newspapers and news agencies
- Ethics of Journalism and Freedom of the Press
- Press Laws in Pakistan and Government Media Relationship
- Role of Sir Syed Ahmed Khan, Maulana Zafar Ali Khan, Muhammad Ali Johar, Hasrat Mohani and Hameed Nizami in Urdu Press of the Sub-Continent
- Role of Radio, Television, print media and internet in Pakistan
- Social and Developmental Responsibilities of Pakistani Media
- Importance of Radio TV Documentary and Live Programmes
- Difference between the news of print media and electronic media
Paper-II
Communication, Advertising and Public Relations
- Process of Communication: source-message-channel- Receiver-Noise and Redundancy
- Barriers to Communication
- Principles of Effective Communication
- Development Communication and Development Journalism
- Difference between Mass Communication, Development Communication, Development Journalism and Development Support Communication
- Two step flow of communication and Opinion Leaders
- Public Relations: Definition and Scope- Tools of Public Relations- Public Relations in Pakistan- Difference between PR, Propaganda. Advertising and Publicity.