SYLLABUS FOR THE SUBJECT OF BUSINESS ADMINISTRATION
PAPER-I
MANAGEMENT
1. Management yesterday and today
- Historical background of Management
- Managing in the New Era The Internet, Globalization, Knowledge Management and Collaboration across “boundaries”.
2. Planning: Delivering strategic value, the basic planning process, strategic planning, types of plans and decision making.
3. Organizing: Building a dynamic organization, fundamentals of organizing (differentiation & integration), organization structure (vertical & horizontal). Empowerment (Centralization & Decentralization), Co ordination by (Standardization by plan & by adjustment). (Human Resource Management; (HRM); Planning, Recruitment, Selection and Training etc).
4. Leading: Mobilizing People, Human Factors and Motivation, Leading and Managing, Leadership and Followership, Power and Leadership.
5. Controlling: Learning and Changing, Basic Control Process, Control Techniques and IT, Organizing for Innovation (Technology, Job Design & HR Development, Project Implementation and Unleashing Creativity)
PAPER-II
Part-I
MARKETING
1. The Field of Marketing: Marketing Role and what is it all about: Who Performs Marketing Functions, Marketing and Customer Value, Satisfaction and Loyalty, Global Marketing Systems, 4Ps (Product, Price, Place and Promotion).
2. The Marketing Environment and Market Selection: Internal & External Environment, Market Segmentation, Targeting and Positioning, Market Information & Research.
3. Product: Product Planning and Development, Product line and Product mix strategies, Branding, Packaging, Other Product Features and Services Marketing.
4. Price: Price determination (An Ethical Dilemma, Factors Influencing, and Setting Pricing etc.), Pricing Strategies (Price Vs Non Price Competition, Geographic Pricing, Discount & Allowances, Special Pricing Strategies and Situations etc).
5. Place: Middlemen and Distribution Channels, Designing, Selecting and Distribution of Channels, Retailing and Wholesaling.
6. Promotion: Marketing Communications Mix (Personal Selling, Advertising, Sales
Promotion and Publicity or Public Relations).
Part-II
FINANCIAL MANAGEMENT
1. Understanding Financial Management: An Overview of Financial management, Securities markets and Financial institutions, Concept of Time Value of Money, Valuation of Securities (Stocks and Bonds), Measuring the Risks and Returns.
2. Understanding and Analyzing Financial Statements: IASB (International Accounting Standard Board) Framework and Fundamental Accounting Concepts, Components of Financial Statements (Preparation and Presentation), Financial Statement Analysis and Interpretation.
3. Short term Financial Management Decision (investing & financing): Budgets and Projected Financial Statements, Managing Net Current Assets, Inventory Management, Accounts Receivable Management, Managing Short Term/Spontaneous Finances.
4. Financing Decisions (Long Term): Capital Structure Decisions, Leverage Decision, Cost of Capital Decision, Dividend Decisions.
5. Investing Decisions (Long Term): Capital Investment Decision, Capital Investment Appraisal Techniques, Risk Management in Capital Investment Appraisal.
6. Corporate Financing: Mergers, Acquisitions, Takeovers and Buyouts, Financial
Distress and Restricting, Hedging Decision.